User Experience Designer
Bachelor of engineering in multimedia technology. My thesis was about usability on the web.
My first job after graduation was as a web designer at a photo agency. There, I worked with the entire chain, from creating visual design to coding HTML & CSS.
I have worked for 5 years as a web designer in e-commerce, where I supplemented my experience with conversion optimisation and A/B testing.
I have worked for 3 years at a consulting company, gaining experience from a range of sectors and in both small and large projects. My years as a consultant have given me a broad knowledge bank and experience to support me today.
I have developed in parallel with the growth of UX as a competence, and have gradually focused more and more on my main passion: the user, their needs and their experience. I have worked for 1.5 years as an interaction designer at an agency and have continued to develop there alongside talented colleagues.
Since 2017, I have been working as a UX designer. I spent seven years at Sveriges Radio’s department for digital public products, where I worked as a UX designer in their app team and contributed to broader UX projects within the UX guild. Additionally, I was involved in various project initiatives. Below are some examples of my work during that time. Since 2023, I have been working at SJ as a UX designer in the team responsible for the sales flow on sj.se.
Hold in-depth interviews
Perform surveys
Create customer journey maps
Create personas
Facilitate
Hold design studios
Hold design sprints
Build prototypes
Hold user tests
Perform guerrilla tests
Propose and iterate on A/B tests
I am driven by colaboration and a conviction that the best result comes from working together. I think that my most important responsibility in the UX role is to lead a process where more people get involved.
If you would like to get in touch, you can contact me via LinkedIn: https://www.linkedin.com/in/mariekoffman/?locale=en_US
